Dubbed “The Black Sundance,” the Hollywood Black Film Festival (HBFF) is an annual 4-day celebration of Black Cinema drawing together established filmmakers, popular film and TV stars, writers, directors, industry executives, emerging artists, and diverse audiences from Southern California and around the world. HBFF’s INFOTAINMENT CONFERENCE features a wealth of informational panels and workshops covering a wide variety of topics which include: film production, distribution and marketing, pitching, writing for television and film, in addition to specific programs designed to inform and educate actors.

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avatar for Matthew Cherry

Matthew Cherry

Producer / Director

Matthew A. CHerry is a filmmaker from Chicago, Illinois. He attended the University Of Akron on a football scholarship and with honors with a double major oin radio/tv broadcast and media production and a minor in marketing. He is a former NFL football player who played for the Jacksonville Jaguars, Cincinatti Begals and Baltimore Ravens his first three years post college. Upon retiring he moved to Los Angeles, CA and pursued a career in entertainment and started off as a production assistant on the hit televisions show "Girlfriends" & "The Game". He has since moved up to directing and has shot music video for stars such as Jazmine Sullivan, Kindred The Family Soul, Snoop Dogg and Common. His first short film, "This Time" starred actresses Reagan Gomez-Preston and Terri J. Vaughn and was accepted into 15 different film festivals including Martha's Vineyard and Pan African, was featured on the Monique Show this past October and was recently acquired by the NBC seried "African American Short Films" for US distribution. He is now currently in pre-production on his first feature film titled "Married And Dating" and is developing a feature version of his short film "This Time." Matthew is a visual story teller specializes in telling compelling stories.